I was trying to find a way to diffuse the language of “activist” and “mystic.” I think those are terms that shut people down because they seem too daunting. The reason I love A Small Good Thing is that the idea of small acts of kindness -- small initiatives that are not small at all, they’re significant, but we say they’re small because they’re not Bill Gates, they’re not getting all the media coverage. Any kind of storytelling that really allows people to see themselves as an activist and a mystic is what I was looking for and the film’s perfect for that.